Social Selling for the CRM Software Integrator
About the company
Industry and products: Integration of the popular CRM software systems
Location: Worldwide
Objectives: Find potential clients for bulk orders and increase brand awareness in the US market using social selling strategies
What’s Done:
- helped to clarify company’s Ideal Customer Profile
- upgraded the LinkedIn profile of the company’s Regional Manager
- provide full content management service for personal and company pages
- collect the database of potential clients according to the ICP
- reach out to target contacts with personalised scripts on the Regional Manager’s behalf
- deliver marketing qualified leads for further processing
Results in 1 month:
0
leads
0
weeks
time till the first lead
+
0
%
growth of SSI (from 52 to 60)
0
%
conversion rate of invites acceptance (1820 contacts invited of which 376 added)
+
0
%
business network growth (from 763 to 1174 connections)